Sunday, March 27, 2016

Straco, will I have you?

Currently this is a company that interest me the most.
I was drooling over DBS for some time, but its price has risen too much for me to turn my head away.

Straco is trading at around 0.8 now.
Which makes me unsure if I should buy it.
Its PE ratio is around 14, which is not attractive to me.
PE ratio over 15 is over priced.

from Yahoo

I always use technical analysis when it comes to deciding when to enter.
The closer support zone is around 0.75.
But looking at the chart, it seems to be on a downward trend.
It may be due to sentiments about China economy.
The next support is 0.6, which is the price in 2014.
That level seems more tempting to me.
For me now, I should just be passive.
It may keep going up from here, but whenever I am unsure what to do, it is better to just do nothing.

Why do I like the company?
The business is easy to understand.
It owns a few tourist attraction in China, and the Singapore flyer.
The population of China will keep getting richer.
China wants to shift to become a consumption economy.
When the middle class is richer, they will start to flood these attractions.

I like Straco's mission too.
It seems like they want to promote the environment and history.
I also feel happy owning something that brings joy to people.
I love the idea that money comes from fun and happy memories.
If I visit China and go to one of them, when I pay the entry fee, I feel like one of the many other thousands of people paying myself.
I also look forward to them buying other kinds of tourists spots if I own their shares.

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